The Cumberland Heritage Museum is a place for elementary school field trips, family outings and wedding photo’s, but this past Saturday was used for a something a little different.

 MediaXe, nine Algonquin multi-media students who are daring to be different with their work this semester, used the picturesque museum as a back drop for the filming of a music video for local and up and coming band Black Cherry.

“The location was fantastic,” said Project Manager Tony Gamble.

With so much to do they had to get to work right away. Hitting a bit of a snag when they realized there was a 20 year difference between the two actors who were supposed to be going through a bad break up.

“I had seen his picture before, but I didn’t realize how much older she was,” said Gamble, who confessed that they were easy to work with and simply allowed for a different relationship dynamic to come into play.

In all it took the band about four and a half hours to complete their filming. “We did hit some time restraint, but nothing will ever be perfect,” said Gamble.

The MediaXe team now has until Dec. 7 to complete the editing process for their video which they anticipate will take three weeks with two or three guys working on it fairly consistently.

MediaXe is also creating a fully interactive web site for Black Cherry, including things like band bio’s with individual interviews done for each band member.

“The video will be just one of the things you can click on,” said James Wright – Interface Designer.

“This is a piece we can all be really proud of,” said MediaXe who says their Multi-Media program will only take you as far as you want it to.

“So, don’t be afraid to bite off more than you can chew,” said Gamble.